LUALDI opens its first London mono-brand showroom

19 SEPTEMBER 2023

Lualdi opens its first London mono-brand showroom

Lualdi, an historic ‘Made in Italy’ brand specialising in interior doors, fixed furnishings, and custom systems, consolidates its internationalisation strategy by opening a new mono-brand showroom space in London during London Design Festival, which takes place from the 16th to the 24th of September 2023.

Operating in the UK since the 1990s, Lualdi has always had a focus on projects in the hospitality, commercial, and public space sectors, which have ensured the brand’s strong presence in the country. The decision to open an own space in London is part of a broader strategy, aimed at providing architecture and interior design firms with direct, tailor-made project management services.

18 SEPTEMBER 2023

London is also a crucial strategic hub for capturing new business opportunities, both locally, with significant residential design potential, and internationally.

Fitzrovia was chosen for the new opening, with its vibrant artistic and cultural scene, as well as its rich history. Indeed, Fitzrovia today reflects Lualdi’s innovative character: it is a constantly evolving and bustling neighbourhood, lively, cosmopolitan, inspirational.

The showroom concept, designed by architect Piero Lissoni, the company’s Art Director, brings the space to life through a specific narrative composition. “The London showroom aligns with the showcase concept we are gradually developing with Lualdi globally. It’s like a ‘physical’ catalogue, illustrated by a labyrinthine succession of spaces, doors leading you to other rooms… These doors are the gateway to a small world.”

Thus, the space interprets the company’s contemporary and international spirit, transforming it into a dynamic stage where sliding systems such as Shoin, L7, Skye, and Koan complement each other, changing shape through a simple gesture.The swing door proposals include options with strong materials such as Altaj in chocolat and woven leather versions, as well as more traditional options such as Avenue, Filo55, and the iconic Rasomuro. Filorei and Rasorei certified doors complete the lineup.

“We thought of the new showroom as an international showcase for the company’s products and philosophy,” states Pierluigi Lualdi, CEO of Lualdi. “It is more than simply a space, it is a journey and a meeting place, offering solutions combining research, technology, craftsmanship, and customisation. The London opening is part of a precise brand internationalisation strategy that involves the development of mono-brand spaces, either opened directly or in partnership with local distributors, allowing the company to boast a complete display of its collections and convey a retail experience consistent with our corporate values.”

The London showroom will, starting from the 21st of September 2023, welcome architects and designers to address every type of design need and to share with all stakeholders the concept of living according to Lualdi.

 

 

London showroom

Suite 100, Princess House, 50 Eastcastle street
W1W 8EA – London

Ph. +44 (0)203 435 7656

infouk@lualdi.com

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Places: living spaces

The second meeting investigates PLACES OF LIVING and the relationship between domestic spaces, people, time and technology

At a time when cities are changing fast and new residential projects are modernising the urban context, the idea of “home” is expanding beyond the spatial boundary of the threshold. Places of living are no longer limited to traditional domestic spaces, but extend to a number of interconnected areas that reflect the complex relationship between people, time and technology.

New modern homes are no longer simple dwellings, but social and cultural “hubs”. Residential complexes integrate workspaces, common areas and shared services, creating a synergy between private and social life. These places are designed to promote interaction and connection between people, encouraging the formation of communities and mutual support.

Technology plays a key role in this new living landscape. Homes are equipped with smart systems that optimise energy efficiency, safety and comfort. Thanks to home automation, devices and appliances can be controlled with a simple touch, making everyday life more comfortable and customisable. In addition to this, new communication and global communication technologies allow people to remain constantly connected to each other and to the outside world, which influences their perception of time and space.

In conclusion, places of living are constantly changing, expanding the idea of home beyond traditional boundaries. The complex relationship between domestic spaces, people, time and technology generates new opportunities and challenges, requiring careful and conscious design. It is important to seek a balance between community and individuality, harnessing the potential of technology to create inclusive, sustainable and adaptable living spaces.

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Lualdi at BAM OPEN AIR DESIGN

Lualdi confirms its participation in the upcoming 3rd edition of BAM Open Air Design, the four-day event dedicated to outdoor design held on the lawns of the Biblioteca degli Alberi di Milano from 7-10 June 2023.

Launched by COIMA Image as part of the BAM cultural program in collaboration with the Fondazione Riccardo Catella, the event was inspired by Alida Catella’s desire to create an event for the city of Milan that testified to the extraordinary changes currently underway, and which acknowledged regeneration, sustainability and beauty as our common future.

Lualdi’s installation, developed by Avenue Architect, will be hosted in one of the open-air exhibition’s 11 “Red Circles”.

The iconic Shoin celebrates the beauty and perfection of nature. A triangular-shaped prism enclosed by a series of fixed and pivot doors creates an open-air room in direct contact with the ground and the sky. 

Outside, the mirrored glass façade integrates and blends seamlessly with its natural surroundings, reflecting glimpses of everyday life in the park. 

6 JUNE 2023

Three pivoting Shoin doors in clear glass create a theatrical backdrop, leading the way into an intimate and reflective space. 

Inside, we find 3 glass reproductions of Mario Carrieri’s work on one side, the beautiful product of his artistic research centred on flowers, photographed as if they were “creatures” whose exquisite beauty is broken by their own inevitable transience. 

The other two mirrored sides offer reflections and superimpositions of people and images, intriguing the observer in a somewhat augmented reality. 

Glass and aluminium, two elements central to the brand’s strategic and creative vision this year, are also symbolically interpreted in the installation.

 

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Places: learning spaces

Lualdi, which has always followed the evolution of design and architecture, and not strictly in terms of aesthetics and function, has witnessed a profound shift in the way spaces are being designed, with a greater emphasis on the interaction between people and the places where they live and work.
A physiological evolution dictated by several enabling factors. Accessible technology, a focus on personal well-being, environmental awareness, and dialogue with the context.

Lualdi seeks to explore these themes by involving architects, designers and multidisciplinary figures able to offer different interpretations to create a discussion rich in ideas and unorthodox perspectives.
During these meetings, the various aspects of how space is conceived will be examined in relation to the specific context, to better understand how design is now the result of synergistic thinking.

Does the interplay between people, space and technology become the driving force behind the transformation of places?
We will attempt to find the answers and identify a common thread during four talks providing a broad overview of the relationship between people and places, exploring the various aspects of spatial design with the input of experts from various fields.
The talks aim to offer a multidisciplinary perspective on the subject, enriching the discussion with new points of view and different approaches.

Starting with a case study, each appointment at the Milan showroom at Foro Buonaparte 74 addresses a specific aspect of everyday life, stimulating debate and new reflections, moderated by Marina Jonna, architect and journalist.
The first meeting is dedicated to LEARNING PLACES and defining the link between physical space and learning.
Society has recently experienced critical events that have tremendously impacted students. The pandemic and isolation, rising rents and career prospects have significantly affected the dropout rate.

In addition to improving the educational offer to attract Italian and international students, can the design of their learning space, interaction and services also lead to a change of course?
This issue was discussed by:

  • Davide Gai, Director of Marketing and Strategy, President Cabinet Member, Franklin University Switzerland
  • Flaviano Capriotti, Architetto Flavio Capriotti Architetti
  • Elena Granata, docente di Urbanistica Politecnico di Milano e Founder di Venture Thinking

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